Updated: Feb 10, 2020
Whether you are an aspiring actor, a personal trainer, a business person or self- employed, in today’s world of business, image is very important to represent your brand. These days it's very easy and quick to find a service by going online on your phone, so it's very crucial that you have a professional image to attract interest.
Here are 4 tips you should be thinking about before hiring a headshot photographer:
1- A good headshot photographer should communicate well.
Being in front of a camera can be quite nerve wracking, for many of us it's not very common to be in a photo shoot. It's important that the photographer puts you at ease from the get-go. Building a rapport with the client is fundamental, it not only relaxes the subject but also builds their confidence. The photographer should ask questions related to your ambitions and career understanding what you are looking for.
2- A good headshot photographer should know the difference.
The photographer should understand the difference between headshots and aim for the style that correspond to the industry that you are in as their purpose will be very different. For example, if you are a personal trainer you want to look approachable and yet confident, no one looking for a P.T. will come to you if you look too serious or your image reflects a lack of confidence. It need to be believable in accordance to your brand.
3- A good headshot photographer will make you stand out for the right reasons.
If your headshot photographer suggests props, a fun plaid shirt or an interesting backdrop, then politely thank him for his time, and leave. The key to a great headshot is simplicity. Think understated wardrobe. Don’t wear any bold accessories and don’t wear too much make-up. The background should be muted and complementary. A good headshot photographer will know this, and will steer you in a direction that makes your brand stand out.
4 - A good headshot photographer has done it many time before.
Think twice before asking your friend to take a quick pic on a smartphone, or another photographer that specialises in a different field, surely they can work out how to take a nice picture of you but it doesn't necessarily mean that it is the right style. Portrait/Headshots photographers do this as a job and they know what is best. You should consider taking your headshots as serious as you wish to be perceived in your area of expertise. You should also do some research and make sure you find a photographer that has this style of photography on their website/portfolio.
Just remember your headshots will be your calling card to attract people or businesses of your interest. Make sure you keep it fresh, simple and up to date at all times.
I'd Love to hear from you, please let me know of any good or bad photo experiences you have had in the past, comment bellow :) Luis